Swadeshi
Yoga Guru Baba Ramdev on Sunday made a big announcement by stating that Patanjali would launch ‘Swadeshi’ jeans soon. This step will be taken in order to bring an end to the dominance of the multinational companies in India’s Garment market. Baba stated that there is a great demand of Jeans in country’s youth and that’s the reason why he would want to get into this market by Indianizing the popular products. As far as Women’s Fashion is concerned, jeans is the most evergreen outfit in the fashion industry.
Baba said, “When we want Indians winning medals in sports, why can’t we develop the same spirit in economic pursuits and excel in businesses on our own? My fight is against foreign companies trying to take over our economy ,” the yoga teacher said.There’s a great demand from the country’s youths for jeans, the reason why Patanjali has decided to launch “Indianised” jeans to compete with foreign brands”
Baba’s Plan
“Patanjali’s plans involve getting into the garment sector, especially ‘Swadeshi’ jeans that the youth of the country are demanding. It also wants to enter edible oils and home products like toilet cleaners. There’s a huge vacuum in the market for quality products and Patanjali enjoys enormous public loyalty that ensures success for all our products,” Yoga Guru said.
“Patanjali, is set to go global with plans to set up units abroad.” He said
“We’ve set up factories in Nepal and Bangladesh and are now approaching African nations. Profits earned would be used in those countries for development, and won’t be ploughed back to India,” said Ramdev . If permitted, he said he was willing to start units in Pakistan and Afghanistan as well.
“Patanjali products have reached the West Asia and are popular even in countries like Saudi Arabia,” Yoga Guru said.
While manufacturing units would be set up in poor countries to boost local economies, we will also cater to rich nations like the US and in Europe through exports, Ramdev said.
Patanjali is looking forward to a huge turnover of Rs 50 lakh crore in the FMCG market, he said.
So the question is, would you want to wear a jeans with a label of ‘Patanjali’ in it?
Featured Image Credits: wallpoper.com & starsunfolded
